experts in aladdin, efront and the data ecosystem
About Strata
Strata is a delivery focused consultancy with an industry leading specialism in BlackRock’s Aladdin Enterprise and eFront platforms.
We build long term partnerships to achieve our clients’ growth strategies, bringing the experience of our collective involvement in all major Aladdin implementations globally.
Who we are
Focussed exclusively on Aladdin and eFront, we are trusted by asset managers, insurers and asset servicers to deliver change programmes with certainty.
Our practitioner-led teams combine deep Aladdin expertise with decades of investment management and technology experience, many ex-BlackRock. This allows us to remove delivery risk, accelerate progress and make design decisions that work first time on Aladdin – avoiding the cost and disruption of rework. Using proven methodologies, proprietary accelerators and a close working relationship with BlackRock, we streamline your delivery process and optimise your operating model.
We take an end-to-end view of your business and technology ecosystem, not just the Aladdin implementation. We ensure investment is focused on the right ancillary systems, reducing redundancy in business and tech processes to ensure Aladdin is embedded into a connected, future-proof architecture. Front, middle and back-office teams are actively engaged from day one, and adoption of the new platform and processes are built into the programme and sustained into BAU.
Our proof lies in experience. We are industry leaders in designing and implementing target operating models and best-in-class investment processes on Aladdin, with collective involvement across all major global Aladdin implementations. We have unrivalled expertise in Aladdin provider and middle-office outsourcing, having delivered insourcing, outsourcing and migrations between providers—knowing what works and what doesn’t.
As a focused, private firm with low overheads, our clients pay for Aladdin expertise and assured delivery—not PowerPoint. The result is a faster, lower-risk programme that delivers the full value of Aladdin with confidence.
Our Leadership Team

Rich Hall
Co-Founder & MD

Joe Yallop
Co Founder & MD

Stuart McBane
Co Founder & MD

James Howell
Chief Executive Officer

Greg Welch
Chief Commercial Officer - MD

Anders Rox Hansen
EMEA - MD

James Colston
APAC - MD

Hardeep Bhogal
Head of HR

Tom Tucker
US - Director

Shaun Murphy
US - Director

Keith MacLeod
Aladdin Delivery - Director

Luke Halpin
Ireland - Director

Ed Moody
Aladdin - Director

John Marsland
Chairman & Non-Executive Director

Tom Zajac
Finance - Director

Jonathan Cook
Director
Strata Timeline
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