experts in aladdin, efront and the data ecosystem

About Strata

Strata is a delivery focused consultancy with an industry leading specialism in BlackRock’s Aladdin Enterprise and eFront platforms.

We build long term partnerships to achieve our clients’ growth strategies, bringing the experience of our collective involvement in all major Aladdin implementations globally.

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Who we are

Focussed exclusively on Aladdin and eFront, we are trusted by asset managers, insurers and asset servicers to deliver change programmes with certainty.

Our practitioner-led teams combine deep Aladdin expertise with decades of investment management and technology experience, many ex-BlackRock. This allows us to remove delivery risk, accelerate progress and make design decisions that work first time on Aladdin – avoiding the cost and disruption of rework. Using proven methodologies, proprietary accelerators and a close working relationship with BlackRock, we streamline your delivery process and optimise your operating model.

We take an end-to-end view of your business and technology ecosystem, not just the Aladdin implementation. We ensure investment is focused on the right ancillary systems, reducing redundancy in business and tech processes to ensure Aladdin is embedded into a connected, future-proof architecture. Front, middle and back-office teams are actively engaged from day one, and adoption of the new platform and processes are built into the programme and sustained into BAU.

Our proof lies in experience. We are industry leaders in designing and implementing target operating models and best-in-class investment processes on Aladdin, with collective involvement across all major global Aladdin implementations. We have unrivalled expertise in Aladdin provider and middle-office outsourcing, having delivered insourcing, outsourcing and migrations between providers—knowing what works and what doesn’t.

As a focused, private firm with low overheads, our clients pay for Aladdin expertise and assured delivery—not PowerPoint. The result is a faster, lower-risk programme that delivers the full value of Aladdin with confidence.

Our Leadership Team

Rich Hall

Rich Hall

Co-Founder & MD

Joe Yallop

Joe Yallop

Co Founder & MD

Stuart McBane

Stuart McBane

Co Founder & MD

James Howell

James Howell

Chief Executive Officer

Greg Welch

Greg Welch

Chief Commercial Officer - MD

Anders Rox Hansen

Anders Rox Hansen

EMEA - MD

James Colston

James Colston

APAC - MD

Hardeep Bhogal

Hardeep Bhogal

Head of HR

Tom Tucker

Tom Tucker

US - Director

Shaun Murphy

Shaun Murphy

US - Director

Keith MacLeod

Keith MacLeod

Aladdin Delivery - Director

Luke Halpin

Luke Halpin

Ireland - Director

Ed Moody

Ed Moody

Aladdin - Director

John Marsland

John Marsland

Chairman & Non-Executive Director

Tom Zajac

Tom Zajac

Finance - Director

Jonathan Cook

Jonathan Cook

Director

Strata Timeline

2014
Core Team Forms

Team delivers the Aviva Aladdin implementation / Friends Life migration

February 2019
Strata FSC Founded

Official incorporation and London office opens.

November 2023
US Business launches

Initially New York City, and Seattle shortly after.

February 2024
Edinburgh office opens

Scaled delivery teams to meet demand for Aladdin adoption.

February 2025
Singapore Business launches

Scaled delivery teams to meet demand for Aladdin adoption.

August 2025
Australia Business launches

Scaled delivery teams to meet demand for Aladdin adoption.

Success Stories

Testimonial - Aegon Asset Management

Strata supported Aegon Asset Management’s BlackRock Aladdin transformation journey.

Strata helped us to design an optimal operating model and followed through with execution, testing and go-live activities.
Their proficiency in grasping the macro perspective, but also being able to drive execution at a micro level with a diverse set of stakeholders was evident and helped to ensure best-practice utilisation of the Aladdin platform.

ANGEL PAYNE

Aladdin Transformation Lead

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Testimonial - Resolution Life

I wholeheartedly recommend Strata to anyone seekeing specialist investment data consulting services.

Their professionalism, innovative approach, and proven results make them a standout choice in this space. Their dedication to understanding our needs and delivering tailored solutions has set them apart in the consulting landscape. Additionally, the collaborative approach they take fosters a seamless and productive working relationship, making every interaction both enjoyable and highly effective.

JON ALLEN

Head of Investment Planning and Controls

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Testimonial - M & G

The Strata team are game changers when it comes to data and analytics and have consistently delivered complex and ground-breaking solutions for M&G in true partnership style. From data modelling through to data surfacing and visualisation, they have collaborated and added real value to our front office stakeholders, in turn moving the dial on how we model and report on ESG.

Strata's formula of combining deep investments knowledge, internal and vendor data expertise and technical capabilities delivers high impact results, and I would highly recommend them to anyone looking to take their use of data to the next level.

DION KRAANEN

Director of Analytics

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Testimonial - Newton Asset Management

Strata have integrated seamlessly into many areas of Newton's Aladdin implementation project, providing deep subject matter expertise on the system and valuable experience of the challenges and pitfalls learned through their prior implementations.

John Snow

CTO

Testimonial - Swiss Re

Strata have extensive knowledge and expertise on both complex OTC products and the Aladdin system, which they have utilised to great effect. The impact of their strategic approach and dynamic team on the Swiss Re business means we are already seeing a significant return on investment.

DIRK WIGGER

Deputy Head, AM COO Strategic Solutions

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